Difference between industrial marketing and consumer marketing

The fundamental difference of industrial goods marketing and consumer goods marketing is the purchasing practice of the customers. Industrial marketer do not target to a single consumer but to a wider group of buying influential. These influential may bring different criteria to bear on the purchaser decision. Some common distinguishing features are as follows:

Key features	Industrial goods marketing	Consumer-goods marketing
Products	More technical in nature.	Finished product
Services	Related service  is very important	Service is less important
Price	Competitive bidding for unique items and list prices for standard items	List prices
Promotions	Emphasis on personal selling	Emphasis on advertising
Distribution	Short distribution channel	Long distribution channel
Customer relation	Durable and complex	Relationship of a shorter time.
Consumer decision process	Diverse group of organizational members involved in purchase decision	Individual or house hold unit makes decision.

Though there are some differences between industrial goods marketing and consumer goods marketing, industrial marketers can often benefit from using some of the creative marketing strategies found in consumer goods marketing.