What is Business Marketing?

As a marketer we are concerned with two types of marketing process i.e. consumer marketing and industrial marketing. In industrial marketing customers are organizations rather than individuals. Industrial marketing is different from the consumer marketing on the view point of the nature of the customers and how that customer uses the product. Industrial marketing is the process of determining the needs and requirements of the commercial enterprises, governments & institutions and developing the appropriate products, services, prices, distribution channels and communications to satisfy their requirements.

    

Industrial marketing lies between supplier and industry.

So, at last we can say that the process by which industrial marketer sale goods to industrial buyers according to their needs and demands and satisfy them with their requirement is called industrial marketing.